# PullFocus Media

> PullFocus Media is a growth marketing agency for Indian entertainment. It works across film, streaming, and music, connecting paid media and creative work to ticket sales, streams, plays, and other release outcomes.

PullFocus Media is a joint venture between Digimaze, its performance and paid-media partner, and DISRPTVE, its strategy and creative partner. The agency works with producers, studios, streaming platforms, and music labels operating in India.

**Core services**

- **Paid reach, or Get seen:** places trailers, teasers, and tracks in front of relevant audiences at an efficient cost per view.
- **Performance campaigns, or Get sales:** connects advertising to bookings, streams, and plays, with spend tracked to the campaign outcome.
- **Creative production, or Get made:** creates trailers, cut-downs, posters, and social content for entertainment releases.

**Entertainment campaign services**

- **Film marketing:** runs trailer and teaser campaigns tied to BookMyShow ticket sales. The campaign flow can take a viewer from an Instagram or YouTube trailer ad, targeted by genre, language, and city, to the relevant film page and showtimes on BookMyShow. PullFocus tracks the ad and city associated with a confirmed seat sale.
- **Streaming and OTT marketing:** runs title-launch campaigns measured through views, watch time, completion rate, and app opens during the release window.
- **Music marketing:** runs release-day campaigns for labels and distributors, measured through plays, saves, and video views.

**Agency capabilities and operating model**

- Digimaze provides the paid digital engine. The site states that it manages $13.5M in monthly ad spend, has 250+ performance specialists, and is the fourth-largest Meta advertiser in India.
- DISRPTVE provides strategy, creative, identity, content, and production. The site states that it works across seven sectors, from FMCG to entertainment.
- PullFocus has a top independent agency partner relationship with Meta, including direct access, beta features, and custom activations. It also has a direct working relationship with Google India HQ and YouTube infrastructure built for film.

**Founders**

- Vatsal Rajgor, Founder of Digimaze and Strique AI.
- Ashish Chowdhry, Co-Founder and Managing Director of DISRPTVE.
- Kaushik Sundararajan, Co-Founder and CEO of DISRPTVE.
- Kanishq Chhabria, Co-Founder and COO of DISRPTVE.

**Location and contact**

PullFocus Media is based in Mumbai, India. Contact: kanishq@pullfocus.media.

## Primary source

- [PullFocus Media website](https://pullfocus.media/): The agency's single-page website, including services, campaign outcomes, operating model, founders, and contact details.